Welcome! We are your Strategic Marketing Network.
We create sales, channel development and marketing programs and strategies. And work with you to find new buyers and improve existing customer experiences.
SECRET SHOPPER PROGRAMME
The Secret Shopper Programme is a sales impact tool for companies that want to ensure they are offering the highest level of quality customer experience. According to the renowned industry research leader Forrester, there is a clear correlation between superior customer experience and superior revenue growth. Companies run this programme when they are highly innovative, have new or evolving sales teams and/or when new services are launched. High performing companies in the programme target to be shopped at least twice a year.
Let us help you build or buy new services revenue, find new partners and new sales channels, better enable your salesforce and acquire new customers.
MULTICHANNEL SALES ENABLEMENT
We help clients optimize their full salesforce; be that direct, channel, web, referral, influencer or nontraditional. We focus on combining your business goals with the market’s new realities to identify new opportunities and out-think the competition.
PRODUCT OR SERVICE LAUNCH/ GO-TO-MARKET
We work with start-ups and established companies on ensuring that their new products, apps and services ‘Fit’ the intended market requirements before launch. Be it Europe, the US or MEA, we can help you effectively GTM.
Whether you are a start-up business with initial funding or a new division within a larger company, agile operational business planning is needed. We can help in stages to support your go-to-market needs.
Improve revenue generation and customer satisfaction by understanding today’s new buyer or improving sales-marketing alignment in your organization. Upgrade efficiency and skill sets with better planning, budgeting, or project management.
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UNDERSTANDING THE NEW BUYER
This workshop is designed to give an overview of the New Buyer, what is driving behavioral change, the changes we are seeing and how that directly impacts marketing strategies and tactics. We will also review the four drivers of creating a compelling value propositions and you will learn how to use contrarian thinking to create segment specific differentiation.
In addition, we will take you through a step-by-step guide on how to update your website to appeal to new buyers.
SALES – MARKETING ALIGNMENT
In the business-to business sector, a well-known source of tension is the relationship between many sales and marketing executives. Whether or not these complaints are legitimate or simply the result of frustration at not meeting corporate revenue or customer satisfaction goals, the end result is the same – reduced productivity, lack of focus, poor communications, work dissatisfaction and a failure to meet targets. Learn why this happens and ways to improve communications, the process and results.
DEVELOP A VALUE PROPOSITION THAT DIFFERENTIATES
Developing a clear and compelling value proposition is the first phase of an effective go-to-market strategy and plan. In many ways it is the most important part of the process. In this hands-on session, you will learn how to define and articulate your company’s or offer’s specific value.
WEBSITE OPTIMIZATION – MAKE YOUR WEBSITE SELL
With the average Buyer doing 50-80% of their shopping and research online, Microsoft understood some time ago that its websites are the new storefronts for selling software as a service. Walk through the process with us of how we, most recently, researched 38 of Microsoft’s business partners’ websites in five different languages. Understand the methodology, get insights into top areas needing change and an overview into Central and Eastern European B2B web usage.
CLOUD COMPUTING DRIVING NEW BUSINESS MODELS
Cloud computing is disrupting more than our technological norms. It is also creating new business models and new ways of working together.
In this session we will discuss new business models and changing customer expectations which are leading to increased competition and declining revenue and profit opportunities unless companies proactively change—and continue to change—their understanding of the market and their role in it.
PRODUCT OR SERVICE LAUNCH/GO-TO-MARKET
We work with start-ups and established companies on ensuring that their new products, apps and services ‘Fit’ the intended market requirements before launch.
SOCIAL MEDIA ACTIVATION
Everyone is using social media… Then why aren’t your customers, new buyers and/or your channel partners using it to communicate with you? Have you launched a social media program just to find that you are still only pushing posts? Learn how to improve social media activation and start getting engaged.
Multi-lingual Subject Matter Experts European-wide
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In Europe and other parts of the world